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SalesRoundup.comNEW INTERVIEW! Listen to the Sales Roundup Podcast #50!SalesRoundup.com

"It's a page turner! I couldn't leave the bathroom!"
- David Lawrence of"The David Lawrence Show"

Listen to the interview with David Lawrence (9mb mp3 file)

 "It's the first, and, to our knowledge, only novel ever written about the software industry that gets it 'right'."



Read the interview with Rick Chapman,
author of In Search of Stupidity
Click here for Full Reviews

"Selling AirTMis a page turning, high-tech blast!"

- Merrill R. (Rick) Chapman
Author, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disaster and The Product Marketing Handbook for Software

"Selling AirTM is the definitive chronicle of startup culture during the tech bubble."

- M. R. Rangaswami, co-founder, Managing Director, Sand Hill Group

"It describes all at once why high technology succeeds and fails at the same time, and why those who get close enough to participate have their lives wrecked, transformed, and enriched in ways that they could not at all predict."

- Jim Green, CEO, Composite Software; founder and ex-CEO, Active Software

"Dan Herchenroether has written the first novel to capture the reality of Silicon Valley"

- Zack Urlocker, Former VP Marketing, MySql; founder and editor, ValleyOfTheGeeks.com

"Selling AirTM is a great read!"

- Patrick Stewart, Chairman and Principal, GSP Consulting

"Everything is too close to reality!"

- Gary Limongello, Veteran sales manager: Informix, Platinum, Active Software, Ariba (among others)
budget software
full movies online